Kustom
Kustom is an Australian surf, skate and snow footwear brand founded on the Gold Coast in 2005. Based in Burleigh Heads, Queensland, it makes shoes and apparel for board sports.
| Founded | 2005 |
|---|---|
| Origin | Gold Coast, Queensland |
| Headquarters | Burleigh Heads |
| Category | Surf, skate and snow footwear |
| Website | kustomfootwear.com.au |
What is Kustom?
Kustom is a board sports footwear brand from Australia. It was founded in 2005 on the Gold Coast in Queensland and is headquartered in Burleigh Heads. The brand became part of Billabong International's portfolio of surf labels.
Products and positioning
Kustom designs footwear for surfing, skateboarding and snowboarding culture, together with apparel and sporting goods. Its casual shoes are aimed at a young, beach-oriented customer and sit at accessible price points.
The brand has worked with professional surfers on product, including a signature shoe developed with world champion Joel Parkinson.
Distribution
Kustom is sold through surf and footwear retailers and online, including on Australian fashion platform The Iconic, and through its own website.
Why it matters
Kustom is one of a cluster of Gold Coast surf brands that grew out of Australia's board sports culture, and illustrates how surf groups extended their reach from apparel into dedicated footwear labels.
Frequently asked questions
Where is Kustom from?
Kustom is an Australian footwear brand founded on the Gold Coast in Queensland in 2005.
What does Kustom make?
Kustom makes footwear and apparel for surfing, skateboarding and snowboarding culture.