Billini
Billini is an Australian women's footwear brand from Sydney. It designs trend-led women's shoes sold online and in its own stores.
| Origin | Sydney, Australia |
|---|---|
| Creative director | Susannah Khouzame |
| First flagship | Westfield Sydney, 2020 |
| Category | Women's footwear |
| Website | billini.com |
What is Billini?
Billini is a Sydney-based footwear label focused on fashion shoes for women. The brand is led by owner and creative director Susannah Khouzame and has built its following largely through online sales and social media.
Products and positioning
Billini designs fashion footwear for women at accessible mid-market prices, with collections that follow seasonal trends.
Distribution
The brand sells through its own e-commerce site and through online fashion retailers such as THE ICONIC. In October 2020 it opened its first flagship store at Westfield Sydney in the city centre, followed by further boutiques including one at Westfield Warringah Mall on Sydney's Northern Beaches.
- First flagship: Westfield Sydney, opened 31 October 2020
- Boutique at Westfield Warringah Mall
- Online store and marketplace partners
Why it matters
Billini is one of a number of Australian fashion brands that grew online before investing in physical retail, using flagship stores to deepen relationships with customers first acquired through digital channels.
Frequently asked questions
Where is Billini from?
Billini is an Australian footwear brand based in Sydney.
Does Billini have stores?
Yes. Billini opened its first flagship at Westfield Sydney in October 2020 and also has a boutique at Westfield Warringah Mall.