Citizen Wolf
Citizen Wolf is a Sydney label that makes custom-fitted T-shirts and basics to order. Customers enter their measurements online and each garment is cut and made in Sydney.
| Base | Sydney, Australia |
|---|---|
| Model | Made to order online |
| Sizing | Self-Fit system |
| Production | Sydney |
| Website | citizenwolf.com |
What is Citizen Wolf?
Citizen Wolf is an Australian direct-to-consumer brand from Sydney that describes itself as a luxury basics label. Its proposition is made-to-measure T-shirts, produced individually for each customer rather than in standard sizes.
Products and positioning
The brand's central tool is its Self-Fit system, which lets customers enter their measurements online and replaces what it calls vanity sizing with individual sizing. Orders are then custom made in Sydney, with fabric cut by laser.
Customers can choose fabrics and style details. The brand has offered an "Almost Perfect" white tee in 180 gsm organic cotton milled in Melbourne and handmade in Sydney, alongside fully customised tees.
- Custom-fit T-shirts
- Fabric and style options
- Local production in Sydney
Distribution
Citizen Wolf sells online and has used pop-up fitting events, including a stand at the Finders Keepers market in Melbourne. It has also produced charity merchandise, such as tees made with food rescue organisation OzHarvest.
Why it matters
Citizen Wolf is an example of on-demand, made-to-order manufacturing applied to basics, an approach that aims to reduce overproduction while offering a better fit.
Frequently asked questions
Where is Citizen Wolf based?
Citizen Wolf is based in Sydney, Australia, where its T-shirts are made to order.
How does Citizen Wolf sizing work?
Customers enter their measurements in the Self-Fit system and each T-shirt is cut and made to fit.