Ksubi
Ksubi is an Australian denim and fashion brand founded in 1999 on Sydney's Northern Beaches. Known for its signature jeans and box-cross logo, it operates stores in Australia, the United States and London and sells through leading department stores worldwide.
| Founded | 1999, Sydney |
|---|---|
| Original name | tsubi |
| Signature | Denim and box-cross logo |
| US flagship | SoHo, New York |
| Website | ksubi.com |
What is Ksubi?
Ksubi is a Sydney-based fashion brand founded in 1999 by Gareth Moody, Dan Single, Paul Wilson and George Gorrow. It started under the name tsubi and became Ksubi in 2006 after a trademark dispute. The label became famous early on for sending 200 live rats down the catwalk in 2001.
History
The brand has passed through several owners:
- 2010: bought by clothing manufacturer Bleach
- 2013: acquired by Breakwater Management after Bleach's liquidation
- 2014: the General Pants Group took the global distribution licence
- 2020: separated from General Pants Group, with former chief executive Craig King leading Ksubi Sales International
Products and positioning
Ksubi is best known for its signature denim and box-cross logo, complemented by apparel and accessories. Underwear and children's lines were added in 2023.
Distribution
Ksubi runs a flagship in SoHo, New York, plus stores in Los Angeles, Chicago, Miami, London, Sydney and Melbourne. Stockists have included Saks Fifth Avenue and Kith in the United States, Holt Renfrew in Canada, Harrods and Selfridges in the United Kingdom and Ron Herman in Japan.
Why it matters
Ksubi is one of the most internationally successful Australian fashion labels, bridging premium denim and streetwear and building a strong retail presence in the United States.
Frequently asked questions
Where is Ksubi from?
Ksubi is an Australian brand founded in 1999 on Sydney's Northern Beaches.
Who founded Ksubi?
Ksubi was founded by Gareth Moody, Dan Single, Paul Wilson and George Gorrow.