14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Rolla's Jeans

Australia

Rolla's Jeans is an Australian denim brand founded by designers Andy Paltos and Sarah Gilsenan. It is known for women's jeans with a high waist and a shaped, angled back, alongside casual apparel.

Facts
FoundersAndy Paltos, Sarah Gilsenan
CountryAustralia
SignatureShaped back fit, pointed back pocket
Core productWomen's jeans
Websiterollasjeans.com
Segment
Mid-market
Categories
DenimWomenswear
Sales channels
E-commerceWholesaleOwn stores

What is Rolla's Jeans?

Rolla's Jeans, often shortened to Rollas, is a denim brand from Australia. It was founded by Australian designers Andy Paltos and Sarah Gilsenan, and its look reflects the country's relaxed coastal lifestyle.

Products and positioning

The brand's signature is its fit. Rolla's jeans are designed to be angled and shaped in the back, with a distinctive pointed back pocket and a high waisted cut. The range spans:

  • Slim, flare, bootcut and wide leg jeans
  • Overalls
  • Tops and casual apparel

Styles carry recognisable names such as Eastcoast Flare and Midtown Bootcut, and the brand presents its core denim as icons that return season after season.

Distribution

Rolla's sells through its own website, which ships internationally including to the United States, through its own stores and through stockists. It has been carried by online retailers such as Revolve and Urban Outfitters as well as Australian fashion retailers.

Why it matters

Rolla's is one of the Australian denim labels that have built international reach on the strength of a recognisable fit, showing how a clear product signature can carry a mid priced brand into global e-commerce.

Frequently asked questions

Where is Rollas from?

Rolla's Jeans is an Australian denim brand.

Who founded Rollas?

Rolla's Jeans was founded by Australian designers Andy Paltos and Sarah Gilsenan.

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