Neuw
Neuw is a Melbourne denim brand founded by Par Lundqvist with Stephen Little and Richard Bell. It makes jeans for men and women built on the idea of reworking vintage denim into modern fits.
| Founder | Par Lundqvist |
|---|---|
| Co-founders | Stephen Little, Richard Bell |
| Base | Melbourne, Australia |
| Design approach | Vintage revision |
| Website | neuwdenim.com |
What is Neuw?
Neuw, also known as Neuw Denim, is an Australian denim label based in Melbourne. It was created by Swedish born founder Par Lundqvist together with Stephen Little and Richard Bell.
Products and positioning
The brand is built on what its founder calls vintage revision: adapting the character of vintage jeans to modern garments. Its jeans are designed to look and feel like an old favourite pair, with a worn in finish achieved by sanding where denim would naturally wear, targeted bleaching for fades, and industrial washing and drying. The design work draws on Lundqvist's personal archive of more than 2,500 vintage jeans and related pieces collected in New York, Los Angeles, Tokyo and Stockholm. Neuw makes denim for both men and women.
Distribution
Neuw opened a boutique in Fitzroy, Melbourne, and is stocked by retailers across Australia and internationally. It is also sold through online retailers such as THE ICONIC.
Why it matters
Neuw is one of the Australian labels that have built a reputation in denim through product expertise and vintage references, and it regularly features among the best known Australian jean brands.
Frequently asked questions
Where is Neuw Denim from?
Neuw is a denim brand from Melbourne, Australia.
Who founded Neuw?
Neuw was founded by Par Lundqvist together with Stephen Little and Richard Bell.