Neuw Denim
Neuw Denim is a Melbourne-based jeans brand created by Swedish designer Par Lundqvist with Stephen Little and Richard Bell. It is known for its 'vintage revision' approach, reworking vintage jeans into modern fits.
| Headquarters | Melbourne, Australia |
|---|---|
| Founders | Par Lundqvist, Stephen Little, Richard Bell |
| Design method | Vintage revision |
| Flagship | Smith Street, Fitzroy |
| Website | neuw.com.au |
What is Neuw Denim?
Neuw Denim is a denim label based in Melbourne, Australia. It was founded around 2010 by Stockholm-born designer Par Lundqvist together with Stephen Little and Richard Bell, bringing Scandinavian denim know-how to the Australian market.
Products and positioning
The brand's design method is what it calls vintage revision: the team takes original vintage jeans, re-cuts and repairs them, and uses them as the basis for each season's styles. Finishing is designed to mimic natural ageing, with garments sanded at natural wear points, faded with a bleaching spray, then washed and dried industrially.
- Jeans for men and women
- Vintage-informed fits and washes
- Seasonal collections built on archive pieces
Distribution
Neuw opened a boutique in a former bank building at 169 Smith Street in Fitzroy, Melbourne. Its jeans are stocked by retailers in Melbourne, across Australia and internationally, and are available through Australian online retailers such as The Iconic.
Why it matters
Neuw is regularly cited among the leading Australian denim labels and shows how a small team with a clear design method can build a premium jeans brand for both domestic and export markets.
Frequently asked questions
Where is Neuw Denim from?
Neuw Denim is a jeans brand from Melbourne, Australia.
Who founded Neuw Denim?
Neuw was created by Swedish designer Par Lundqvist together with Stephen Little and Richard Bell.