Tiger Mist
Tiger Mist is an Australian womenswear brand founded in Melbourne in 2007 by sisters Alana and Stevie Pallister. It sells going out dresses, tops, corsets, denim and swimwear, mainly through its own e-commerce site.
| Founded | 2007 |
|---|---|
| Founders | Alana and Stevie Pallister |
| Origin | Melbourne, Australia |
| Main channel | Own e-commerce |
| Website | tigermist.com.au |
What is Tiger Mist?
Tiger Mist is a Melbourne born womenswear brand focused on going out and party fashion. It was founded in 2007 by sisters Alana and Stevie Pallister.
History
The business started as a single boutique in Melbourne before shifting its focus to direct to consumer e-commerce, which allowed it to sell to customers globally.
Products and positioning
Tiger Mist is built around the night out wardrobe, with tops as its best known category. The range spans:
- Party and going out dresses
- Corsets, bodysuits and tops
- Denim, knitwear, skirts and outerwear
- Loungewear sets and swimwear
- Jewellery and accessories
Prices sit at the accessible end of the market, and products are made in China and Australia.
Distribution
Most sales run through its own website, which ships internationally, complemented by third party retailers and physical stores in Melbourne, including one at Eastland shopping centre.
Why it matters
Tiger Mist is one of a group of Australian fashion labels that grew from local boutiques into digital native brands with an international audience.
Frequently asked questions
Who founded Tiger Mist?
Tiger Mist was founded in 2007 by sisters Alana and Stevie Pallister in Melbourne.
Where is Tiger Mist from?
Tiger Mist is an Australian brand from Melbourne, with stores there and a global online shop.