SENSO
Kim Meller Imports · Australia
SENSO is an Australian footwear brand operating from Sydney. It designs directional shoes and boots for women in the bridge market segment.
| Founded | 1980 |
|---|---|
| Base | Sydney, Australia |
| Operator | Kim Meller Imports Pty Ltd |
| Segment | Bridge women's footwear |
| Website | senso.com.au |
What is SENSO?
SENSO is a Sydney based footwear label that designs directional shoes for women. The brand sits in the bridge segment of the market, between contemporary high street footwear and designer labels, and is operated by Kim Meller Imports Pty Ltd.
History
SENSO dates back to 1980 and has developed from its Sydney base into one of the recognised Australian names in fashion footwear.
Products and positioning
The brand focuses on women's footwear with a fashion forward, design led handwriting. Its range includes:
- Leather ankle boots
- Loafers
- Fashion shoes for women
Distribution
SENSO sells through its own online store and through third party fashion retailers and online marketplaces, including The Iconic in Australia and New Zealand and international platforms such as ASOS.
Why it matters
SENSO is an example of a long running Australian footwear label that has maintained a distinct design identity while extending its reach through online multi-brand platforms.
Frequently asked questions
Where is SENSO from?
SENSO is an Australian footwear brand operating from Sydney.
What does SENSO make?
SENSO designs directional women's footwear, including boots, loafers, flats and heels.