Bared Footwear
Bared Footwear is an Australian shoe brand founded in Melbourne in 2008 by podiatrist Anna Baird. It makes design-led everyday shoes for women and men with a built-in supportive footbed.
| Founded | 2008 |
|---|---|
| Founder | Anna Baird, podiatrist |
| Headquarters | Melbourne, Australia |
| Certification | B Corp |
| Markets | Australia and New Zealand |
| Website | baredfootwear.com |
What is Bared Footwear?
Bared Footwear is a Melbourne footwear label founded in 2008 by Anna Baird, a podiatrist who saw a gap in the market for stylish shoes that also support the foot. The brand remains based in Melbourne, Victoria.
Products and positioning
Bared makes elevated everyday footwear, including loafers, ballet flats, boots and sneakers, for women and men. Its shoes combine fashion styling with a concealed biomechanical footbed that the brand describes as "secret support". Hero styles have included the Rook boot and the Chauna and Samarium loafers, and prices sit in the premium bracket for Australian footwear.
Sustainability is part of the positioning. Bared was the first Australian footwear label to gain B Corp certification and runs programmes on responsible sourcing and shoe recycling.
Distribution
The brand sells direct to consumers through its own e-commerce site and its own stores, with locations in Melbourne, Sydney and Brisbane and in New Zealand, including dedicated men's and women's stores.
Why it matters
Bared Footwear is a clear example of a specialist-founded, direct-to-consumer footwear business that has built its identity on comfort and foot health while competing on design.
Frequently asked questions
Who founded Bared Footwear?
Bared Footwear was founded in Melbourne in 2008 by Anna Baird, a podiatrist.
What is Bared Footwear known for?
It is known for stylish everyday shoes with a hidden supportive footbed, and for being Australia's first B Corp certified footwear label.