Homyped
Homyped is an Australian comfort footwear brand founded in 1969 that designs shoes to relieve foot pain and discomfort. It describes itself as the original orthopaedic comfort shoe specialist.
| Founded | 1969 |
|---|---|
| Country | Australia |
| Specialism | Orthopaedic comfort footwear |
| Channels | Pharmacies, specialty retailers, online |
| Website | homyped.com.au |
What is Homyped?
Homyped is a footwear brand from Australia that has designed shoes for Australian feet since 1969. It presents itself as the original orthopaedic comfort shoe specialist, making footwear engineered to address pain and discomfort.
Products and positioning
Homyped's shoes are positioned as practical, appealing and affordable. In a brand refresh aimed at newer generations of customers, the company repositioned around smart solutions for healthy feet, balancing style with science and emphasising confidence, support and relief.
- Comfort shoes for everyday wear
- Footwear designed to ease foot pain
- Partnerships with allied health experts and the Australian Podiatry Association
The refreshed identity uses a colourful step icon to convey the idea of stepping with confidence.
Distribution
Homyped sells through pharmacies and specialty retailers as well as its own online store.
Why it matters
Homyped is an example of a long standing comfort footwear brand updating its image to reach younger customers while keeping its health focused positioning.
Frequently asked questions
Where is Homyped from?
Homyped is an Australian footwear brand that has designed shoes for Australian feet since 1969.
Where can you buy Homyped shoes?
Homyped shoes are sold through pharmacies, specialty retailers and the brand's own online store.