Sol Sana
Sol Sana is an Australian women's footwear brand founded by Sara Caverley, which launched in 2013. It makes mid priced leather shoes, sold through department stores, specialty retailers and online.
| Launched | 2013 |
|---|---|
| Founder | Sara Caverley |
| Origin | Australia |
| Category | Women's leather footwear |
| Website | sol-sana.com.au |
What is Sol Sana?
Sol Sana is an Australian footwear label for women, created by founder and creative director Sara Caverley. The brand first appeared in shops in 2013 with a collection of mid priced, pointed leather footwear.
History
The launch collection consisted of around 30 styles, each in two colourways. Caverley worked with small factories in India and China to produce the shoes. Department store David Jones was among the first large retailers to take the brand, alongside smaller specialty boutiques, and trade shows, including one in Las Vegas, helped win new stockists abroad.
Products and positioning
Sol Sana designs leather shoes for women, positioned in the accessible mid market. The brand is regularly listed among notable Australian shoe labels by fashion media.
Distribution
- Australian department stores and specialty retailers
- Its own online store
- International stockists, with expansion into Asian markets
Why it matters
Sol Sana illustrates how an Australian footwear start up can grow from a small debut collection to international wholesale by combining department store anchors with trade show exposure.
Frequently asked questions
Who founded Sol Sana?
Sol Sana was founded by Sara Caverley, the brand's creative director, and launched in 2013.
Where is Sol Sana from?
Sol Sana is an Australian women's footwear brand.