Bardot Junior
Bardot · Australia
Bardot Junior is the girls' line of the Australian womenswear label Bardot. It makes kids' fashion and occasionwear and is sold through department stores and online in Australia, the United States and Canada.
| Parent label | Bardot |
|---|---|
| Country | Australia |
| Category | Girls' fashion and occasionwear |
| Key markets | Australia, United States, Canada |
What is Bardot Junior?
Bardot Junior is the childrenswear label of Bardot, an Australian womenswear brand. Bardot closed its 72 stores in 2019 and was later bought out of administration and relaunched in 2020 under chief executive Basil Artemides and creative director Carol Skoufis. The parent now operates as a wholesale and e-commerce business focused on premium, sustainable products.
Products and positioning
Bardot Junior makes fashion for girls, with a strong focus on occasion outfits for events such as weddings, birthday parties and engagement parties. Its chief executive has said the label offers quality fabrics and construction at a reasonable price point.
Distribution
A 2022 trade article named the following stockists:
- Australia: David Jones, Myer and The Iconic
- United States: Neiman Marcus, Saks Fifth Avenue and Dillard's
- Canada: Hudson's Bay
Bardot Junior also launched a standalone US website so that it could run its own seasonality. The article reported that more than half of its customers had never bought from the Bardot womenswear line.
Frequently asked questions
Where is Bardot Junior from?
Bardot Junior is the childrenswear line of Bardot, an Australian label.
What does Bardot Junior sell?
It sells girls' clothing, with a focus on occasionwear for weddings, birthdays and similar events.