Bedhead Hats
Bedhead Hats is an Australian brand of sun hats for babies, children and adults, launched with its first summer collection in 2011. It sells bucket and legionnaire hats, swimwear and accessories online and through stockists.
| First collection | Summer 2011 |
|---|---|
| Origin | Australia |
| Focus | Sun hats for babies and children |
| Channels | Online and stockists |
| Website | bedheadhats.com.au |
What is Bedhead Hats?
Bedhead Hats is an Australian accessories brand focused on sun protection for babies and children. It began with a single hat made for a baby, and its first full summer collection followed in February 2011. The business started at local markets, which led to its first stockist.
History
Over its first decade Bedhead moved from a storage unit to a backyard studio and an industrial warehouse before settling on a rural property in Australia. Its first factory order was placed in China.
Products and positioning
The range centres on sun hats in bucket and legionnaire styles for babies, kids and adults, complemented by bonnets, winter hats, rash vests, swimwear, wet bags and heritage collections.
Sun safety is also the basis of the brand's giving programmes. Through initiatives such as Month of Mummyhood and Sun-safe for Life it has given newborn hats to families in need, and it has partnered with BaoBag to send hats to hospitals.
Distribution
Bedhead sells through its own online store and a network of stockists represented by sales agents, supported by seasonal wholesale handbooks.
Why it matters
Bedhead Hats shows how a narrowly focused children's accessory, built around a clear functional need, can grow from market stalls into a wholesale and online brand.
Frequently asked questions
Where is Bedhead Hats from?
Bedhead Hats is an Australian brand that started selling at local markets before its first full collection in 2011.
What does Bedhead Hats sell?
It sells sun hats for babies, children and adults, along with bonnets, winter hats, rash vests and swimwear.