Milky Clothing
Milky Clothing is an Australian baby and childrenswear brand based in Geelong, Victoria. Founded in 2010, it designs printed clothing for children from newborn to size 12.
| Founded | 2010 |
|---|---|
| Owner and director | Selina Mithen |
| Base | Geelong, Victoria |
| Size range | Newborn to size 12 |
| Website | milkyclothing.com.au |
What is Milky Clothing?
Milky Clothing, usually styled simply as Milky, is an Australian owned and designed childrenswear brand. It is based in Geelong, Victoria, and is led by owner and director Selina Mithen.
History
The business was founded in 2010. Selina Mithen describes it as "a proud Aussie owned and designed business", and the label has grown into a wholesale supplier to children's boutiques and retailers.
Products and positioning
Milky designs baby and children's clothing in sizes from newborn up to kids' size 12. Its collections are built around fun, exclusive prints created by an in-house design team, and the brand is known for durable garments made to stand up to play. Seasonal ranges, such as its Winter 25 collection, combine textured fabrics with the label's signature prints.
Distribution
Alongside its own online store, Milky sells to retailers through wholesale. The brand moved its wholesale ordering onto the Brandscope B2B platform, where stockists can preview and order its collections.
Why it matters
Milky is an example of an independent regional childrenswear label that relies on proprietary print design and digital wholesale tools to reach a network of specialist retailers.
Frequently asked questions
Where is Milky Clothing from?
Milky Clothing is an Australian childrenswear brand based in Geelong, Victoria.
What sizes does Milky Clothing make?
Milky designs baby and children's clothing from newborn up to kids' size 12.