Cotton On Kids
Cotton On Group · Australia
Cotton On Kids is the children's and baby clothing label of the Australian retailer Cotton On Group, launched in 2004. It sells clothing, shoes, accessories and gifts through the group's stores and online.
| Parent group | Cotton On Group |
|---|---|
| Launched | 2004 |
| Origin | Australia |
| Core categories | Baby and children's clothing, accessories, gifts |
What is Cotton On Kids?
Cotton On Kids is the childrenswear brand of Cotton On Group, the Australian retailer founded in Geelong in 1991. It launched in 2004 and was one of the group's first specialist spin-offs from the original Cotton On concept.
Products and positioning
The range covers clothing for babies and children together with a broad set of related categories.
- Children's and baby clothing
- Activewear and swimwear
- Dress-ups and fashion accessories
- Shoes, gifts and stationery
Distribution
The label is sold through the Cotton On Group store network, which counted about 1,298 stores worldwide in January 2025 across Oceania, Africa, the Middle East, the Americas, Asia and Europe. Online sales run through the group's websites, and customers can join the Cotton On Perks loyalty programme.
Why it matters
Cotton On Kids is an example of a mass-market retailer extending a single fashion concept into a dedicated family offer, with its own product range and shop formats alongside the parent brand.
Frequently asked questions
Where is Cotton On Kids from?
Cotton On Kids is an Australian brand, part of Cotton On Group, which began in Geelong, Australia.
What does Cotton On Kids sell?
It sells children's and baby clothing, activewear, swimwear, dress-ups, shoes, accessories, gifts and stationery.