Typo
Cotton On Group · Australia
Typo is an Australian stationery and accessories retail brand belonging to Cotton On Group. Launched in 2007, it sells stationery, gifts and accessories through its own stores and online.
| Launched | 2007 |
|---|---|
| Parent group | Cotton On Group |
| Group headquarters | Geelong, Australia |
| Products | Stationery, gifts and accessories |
| Website | typo.com |
What is Typo?
Typo is a retail brand of the Australian Cotton On Group, focused on stationery, gifts and accessories. It sits in the group's portfolio next to its clothing chains and trades from stand-alone stores and online.
History
Typo was launched in 2007, the same year Cotton On Group added Cotton On Body and Factorie. The parent group traces its roots to Nigel Austin, who opened the first Cotton On store in Geelong, Australia, in 1991; Geelong remains the group's headquarters.
Typo expanded internationally with Cotton On, and in December 2016 it opened its first store in the United Kingdom, at Westfield Stratford City in London.
Distribution
Typo operates stores in Australia, New Zealand, Asia, the United States, the United Kingdom and South Africa. In the UK, selected products are also sold through ASOS and WHSmith.
- Own stores in several regions
- Own e-commerce
- Selected third-party retailers
Why it matters
Typo shows how a fashion retail group can extend into adjacent lifestyle categories such as stationery, using its existing store network and international footprint.
Frequently asked questions
Who owns Typo?
Typo is part of Cotton On Group, the Australian retail group founded by Nigel Austin.
Where is Typo from?
Typo is an Australian brand, launched in 2007 by Cotton On Group, which is headquartered in Geelong.