Supré
Cotton On Group · Australia
Supré is an Australian youth fashion retailer founded in 1984 in Marrickville, New South Wales. Owned by Cotton On Group since 2013, it sells affordable womenswear basics, denim and accessories.
| Founded | 1984, Marrickville, New South Wales |
|---|---|
| Founders | Hans and Helen van der Meulen |
| Parent | Cotton On Group (since 2013) |
| Stores | 77 in Australia (September 2023) |
| Website | supre.com.au |
What is Supré?
Supré is an Australian fashion chain targeting the youth market with fashion items and basics at affordable prices. It is part of the Cotton On Group.
History
Supré was founded in 1984 in Marrickville, New South Wales, by Hans and Helen van der Meulen. In 2013 the business was acquired by Cotton On Group, which planned to expand the brand internationally, and the head office moved to the group's headquarters in Geelong, Victoria. Supré opened a store in South Africa in 2016, while its New Zealand stores had all closed by 2020.
Products and positioning
The range focuses on women's clothing, including:
- Denim, tops and printed tees
- Skirts and dresses
- Fragrances and accessories
At times the brand has also offered men's sections.
Distribution
Supré operated 77 stores in Australia as of September 2023 and also sells online through supre.com.au.
Why it matters
As part of Cotton On Group, Supré is one of the established names in Australian value fashion for young women, competing in a market shaped by fast fashion and online pure players.
Frequently asked questions
Who owns Supré?
Supré has been owned by the Australian Cotton On Group since 2013.
Who founded Supré?
Supré was founded in 1984 in Marrickville, New South Wales, by Hans and Helen van der Meulen.