Just Jeans
Myer (Apparel Brands division, formerly Premier Investments) · Australia
Just Jeans is an Australian denim retailer founded in Melbourne in 1970 by the Kimberley family. After Premier Investments took control of the Just Group in 2008, Just Jeans became part of Myer in January 2025 when Premier's Apparel Brands division joined it.
| Founded | 1970 |
|---|---|
| Founders | Craig, Connie, Roger and Chrissie Kimberley |
| First store | Chapel Street, Prahran, Melbourne |
| Headquarters | Melbourne, Australia |
| Owner | Part of Myer since January 2025 |
| Segment | Mass market and fast fashion |
| Website | justjeans.com.au |
What is Just Jeans?
Just Jeans is an Australian jeans and casual-wear retailer. Wikipedia reports that the first store opened on Chapel Street, Prahran, in Melbourne in December 1970, founded by the Kimberley family: Craig Kimberley, his wife Connie, his brother Roger and sister-in-law Chrissie.
History
A second store opened in Bentleigh in April 1971 and a third followed in Moonee Ponds. The chain grew through acquisitions, including Walsh's menswear in 1976, the 12-store Jeans Junction chain in New South Wales in 1979, Roger Kimberley's 50-store Cheap Jeans business in 1985 and the failed Central Park chain in Western Australia in 1988. The first New Zealand store opened in June 1990, and by 1991 the chain had 238 stores across Australia and New Zealand.
Ownership
Just Jeans listed publicly in 1993, was taken private in a 108 million dollar management buyout in 2001 and listed on the ASX again in May 2004. Premier Investments took control of the Just Group in 2008 and delisted it in September that year. In January 2025, Premier's Apparel Brands division, which includes Just Jeans, became part of Myer, according to Wikipedia.
Business model and distribution
The business grew as a network of suburban shopping-centre stores. The source reviewed does not describe current store counts or e-commerce, so those are not stated here.
Why it matters
Just Jeans is one of the longest-running specialist denim chains in Australia, and its ownership path from family business to listed company to private-equity buyout to a department-store group reflects wider consolidation in Australian fashion retail. It competes in the same space as Jeanswest and Cotton On.
Frequently asked questions
Who owns Just Jeans?
Premier Investments took control of the Just Group in 2008. Wikipedia reports that in January 2025 Premier's Apparel Brands division, which includes Just Jeans, became part of Myer.
Where is Just Jeans from?
Just Jeans is Australian. The first store opened in Prahran, Melbourne, in December 1970.