Blaq
Myer · Australia
Blaq is an Australian fashion label sold exclusively by department store Myer. Originally a menswear brand, it expanded into womenswear as a dual gender label focused on contemporary tailoring.
| Owner | Myer |
|---|---|
| Country | Australia |
| Availability | Myer stores and myer.com.au only |
| Categories | Menswear and womenswear |
| Website | myer.com.au |
What is Blaq?
Blaq is one of the exclusive brands of Myer, the Australian department store group. It is sold only in Myer stores and online at myer.com.au.
History
Blaq was first established as a menswear brand. Following customer research, Myer extended it into womenswear, choosing to keep Blaq as one dual gender brand rather than launch a separate women's label.
Products and positioning
The label is positioned around contemporary tailoring and accessible sophistication, with clean silhouettes, contemporary colours and elevated basics. Myer describes the target customer as an urban working couple who dress for work, going out and date nights.
- Tailored shirts and suits for men
- Structured blazers and relaxed trousers for women
- Refined knitwear and polished outerwear in neutral tones
Why it matters
Blaq reflects the growing role of exclusive and private label brands in department store strategy, as retailers use owned labels to differentiate their offer and build customer loyalty.
Frequently asked questions
Where can you buy Blaq?
Blaq is sold exclusively by Myer, in its stores and online at myer.com.au.
Is Blaq a menswear brand?
Blaq began as a menswear brand and has expanded into womenswear, becoming a dual gender label.