Factorie
Cotton On Group · Australia
Factorie is an Australian youth fashion retailer launched in 2007 and part of the Cotton On Group. It sells apparel and accessories to customers aged roughly 15 to 25.
| Launched | 2007, Australia |
|---|---|
| Parent | Cotton On Group |
| Target age | About 15 to 25 |
| Stores | More than 200 (as reported) |
| Markets | Australia, New Zealand, South Africa, Singapore, Malaysia, Philippines |
| Website | factorie.com.au |
What is Factorie?
Factorie is a youth fashion brand and retailer that launched in Australia in 2007. It belongs to the Cotton On Group.
Products and positioning
The brand sells apparel and has a strong accessories focus, including hats, sunglasses, shoes, beach towels and tech gadgets. It has also launched a women's cosmetics range with lipstick, body mist and a contouring kit.
Its target customers are young people aged about 15 to 25. Its apparel customers are roughly 60 per cent female and 40 per cent male.
Distribution
Factorie trades through more than 200 stores. These sit in Australia, New Zealand, South Africa, Singapore, Malaysia and the Philippines. A first store in Dubai was planned for October 2015 as part of further expansion. In 2025 the retailer began rolling out a new store concept across Australia.
Why it matters
Factorie shows how a large retail group can run a distinct youth banner alongside its main brand, using store networks across several regions to reach a young audience.
Frequently asked questions
Where is Factorie from?
Factorie is an Australian retail brand that launched in 2007.
Who owns Factorie?
Factorie is part of the Cotton On Group.