Ally Fashion
Ally Fashion is an Australian fast fashion retailer founded in 2001 and based in Sydney. It sells affordable womenswear through a network of stores in shopping centres and online, alongside curve, maternity, children's and menswear lines.
| Founded | 2001 |
|---|---|
| Headquarters | Sydney, Australia |
| Sub-brands | You & All, Mummy and Me, AM Supply |
| Format | Shopping centre stores and online |
| Website | allyfashion.com |
What is Ally Fashion?
Ally Fashion is a value fashion retailer headquartered in Sydney, founded in 2001. It operates a chain of stores across Australian shopping centres, alongside its online store, and is led by chief executive Anne-Marie Wade.
Products and positioning
The core offer is affordable, trend-led womenswear, including dresses, tops, basics, skirts, shorts, denim, outerwear and accessories. The business has added several sub-brands:
- You & All: a curve range
- Mummy and Me: maternity and matching childrenswear
- AM Supply: menswear
Distribution
Ally Fashion sells through its own stores, located in shopping centres in states such as Queensland, New South Wales, Victoria, South Australia and Western Australia, and through its website. The store network was reduced in 2025, and control of the business returned to its director after creditors approved a deed of company arrangement in July 2025.
Why it matters
Ally Fashion is one of the Australian chains competing at the value end of women's fashion, a segment under pressure from global fast fashion and online platforms.
Frequently asked questions
Where is Ally Fashion from?
Ally Fashion is an Australian retailer founded in 2001 and headquartered in Sydney.
What does Ally Fashion sell?
It sells affordable womenswear, plus curve, maternity, children's and men's ranges.