Cotton On Body
Cotton On Group · Australia
Cotton On Body is the underwear, sleepwear, swimwear and activewear label of the Australian retailer Cotton On Group. It launched in 2007 and sells through the group's stores and online.
| Parent group | Cotton On Group |
|---|---|
| Launched | 2007 |
| Origin | Australia |
| Core categories | Underwear, sleepwear, swimwear, activewear |
What is Cotton On Body?
Cotton On Body is one of the specialist brands within Cotton On Group, the Australian retailer that opened its first store in Geelong in 1991. The brand launched in 2007 and is aimed at womenswear shoppers, with a range that sits alongside the group's other labels in shared retail space.
Products and positioning
The label began with underwear and sleepwear. It later widened its range to include swimwear and activewear, which are now central parts of its offer.
- Underwear and sleepwear, the original core of the brand
- Swimwear added as the range grew
- Activewear for training and everyday wear
Distribution
Cotton On Body is sold through the Cotton On Group store network, which counted about 1,298 stores worldwide in January 2025 across Oceania, Africa, the Middle East, the Americas, Asia and Europe. The group also runs websites in Australia and New Zealand and a loyalty programme called Cotton On Perks.
Why it matters
The brand shows how a large Australian retailer has built category specialists out of a single core business, moving from basics into the fast-growing activewear and swimwear segments.
Frequently asked questions
Where is Cotton On Body from?
Cotton On Body is an Australian brand and part of Cotton On Group, which started in Geelong, Australia, in 1991.
What does Cotton On Body sell?
It sells underwear, sleepwear, swimwear and activewear.