Walnut Melbourne
Walnut Melbourne is an Australian children's footwear brand from Melbourne. It is known for colourful canvas shoes for kids, including licensed collaborations with the AFL and Australian illustrators.
| Base | Melbourne, Australia |
|---|---|
| Core product | Children's canvas shoes |
| Collaborations | AFL clubs, May Gibbs, Fleur Harris |
| Website | walnutmelbourne.com |
What is Walnut Melbourne?
Walnut Melbourne is a Melbourne based brand making shoes for children. Its range centres on canvas styles in playful prints and colours, sold through its own online store with delivery across Australia.
Products and positioning
The core of the range is a family of classic canvas shoes for children, offered in many prints. Named styles include:
- The Ben canvas shoe
- The Mary Jane canvas shoe
- The Millie canvas shoe
Prints range from florals to unicorns, and the brand uses collaborations to give its canvas styles a local flavour.
Collaborations
Walnut Melbourne has partnered with the Australian Football League on club editions of its Ben canvas shoe. A Collingwood Football Club version, for example, features a custom Collingwood inspired print and a custom Walnut Melbourne outsole. The brand has also released styles featuring the work of May Gibbs, the author and illustrator behind the classic Australian gumnut babies, and of illustrator Fleur Harris.
Why it matters
Walnut Melbourne illustrates how a small children's footwear label can use local cultural licences, from football clubs to much loved illustrators, to differentiate a simple, repeatable shoe silhouette.
Frequently asked questions
Where is Walnut Melbourne from?
Walnut Melbourne is a children's footwear brand from Melbourne, Australia.
What does Walnut Melbourne sell?
Walnut Melbourne sells canvas shoes for children, including AFL club editions and licensed illustrated prints.