Banabae
Banabae is an ethical baby lifestyle brand sold in Australia and New Zealand. It makes swaddles, cot sheets and knit blankets from bamboo and organic cotton, with every print designed in-house.
| Focus | Baby linens and nursery textiles |
|---|---|
| Materials | Bamboo and organic cotton |
| Giving | 5% of profits to Effective Altruism Australia |
| Website | banabae.com |
What is Banabae?
Banabae describes itself as an ethical baby lifestyle brand. It focuses on baby linens and textiles for the nursery, with all prints created by its own design team.
Products and positioning
The product range centres on soft goods for newborns and young children:
- Woven swaddles
- Fitted cot sheets
- Knit blankets
Swaddles and cot sheets combine bamboo and organic cotton, and the designs are digitally printed by manufacturing partners in China. The brand states that it aims to use environmentally sustainable products and methods throughout.
Distribution
Banabae sells through its own online store and through The Iconic, the online fashion retailer serving Australia and New Zealand.
Why it matters
Banabae is part of a group of small Australian baby brands that build their positioning on natural fibres, original prints and giving. It donates 5% of profits from every sale to Effective Altruism Australia, linking each purchase to charitable work and making social impact part of the product story for parents.
Frequently asked questions
What does Banabae sell?
Banabae sells baby swaddles, fitted cot sheets and knit blankets, with prints designed in-house.
What is Banabae made from?
Its swaddles and cot sheets are made from a blend of bamboo and organic cotton.