C/MEO Collective
Australia
C/MEO Collective is an Australian womenswear label that releases dresses and women's fashion in capsule collections. It has shown on the runway at Mercedes-Benz Fashion Week Australia.
| Country | Australia |
|---|---|
| Inception | 2010 |
| Designer | Siham Elmawey |
| Release rhythm | Eleven capsule collections per year |
What is C/MEO Collective?
C/MEO Collective is a womenswear label from Australia. Its inception dates to 2010, and it is headed by designer Siham Elmawey. The label focuses on women's fashion and dresses and releases eleven capsule collections each year.
Products and positioning
The label has presented runway collections at Mercedes-Benz Fashion Week Australia. One such collection was described as thoroughly feminine, with ruffled details, floral motifs and faux fur, in colours including mustard, soft pink, deep green and burgundy. Silhouettes included flared shapes, bell sleeves and A-line skirts, alongside cold-shoulder tops and pleated skirts.
The label's women's fashion and dresses are released in small capsule drops through the year, which keeps the assortment moving between runway seasons. Its collections lean on feminine details, including ruffles, florals and faux fur, and on a distinct seasonal colour story.
Why it matters
C/MEO Collective illustrates the fast capsule rhythm used by many contemporary womenswear labels, combining a steady release calendar with periodic runway presentations at a national fashion week.
Frequently asked questions
Where is C/MEO Collective from?
C/MEO Collective is an Australian womenswear label that has shown at Mercedes-Benz Fashion Week Australia.
What does C/MEO Collective sell?
It sells women's fashion and dresses, released in eleven capsule collections per year.