The East Order
The East Order is an Australian womenswear label founded in 2017 and rooted in Byron Bay. It makes relaxed, summery pieces such as mini and midi dresses and tops that move from day into evening.
| Founded | 2017 |
|---|---|
| Origin | Byron Bay, Australia |
| Focus | Off-duty womenswear |
| Key products | Mini and midi dresses |
| Website | theeastorder.com |
What is The East Order?
The East Order is an Australian womenswear label founded in 2017. Its identity is closely tied to Byron Bay, and it is known for effortlessly cool off-duty pieces.
Products and positioning
Collections draw on the coastal environment of Byron Bay and are designed to highlight the feminine figure. The range is built around contemporary, summery clothing that works from daytime into evening, including:
- Mini dresses
- Midi dresses
- Wrap and bow detailed dresses
- Cropped and ruffled tops
The label sits in the contemporary segment of the Australian market, alongside other young brands from the country's east coast.
Distribution
The East Order sells through its own online shop and through third-party retailers. Its pieces have been carried by Urban Outfitters, and its dresses are offered for rental through the Australian platform Glam Corner.
Why it matters
The East Order is one of a group of Australian labels that turned a coastal lifestyle aesthetic into an export product. Its presence on rental platforms as well as in international retail reflects how young brands reach customers across several channels at once.
Frequently asked questions
Where is The East Order from?
The East Order is an Australian womenswear label whose identity is tied to Byron Bay.
When was The East Order founded?
The East Order was founded in 2017.