Keepsake the Label
Australian Fashion Labels · Australia
Keepsake the Label is an Australian womenswear brand launched in 2011 by Adelaide based Australian Fashion Labels. It is known for dresses and occasion wear aimed at young women.
| Launched | 2011 |
|---|---|
| Owner | Australian Fashion Labels |
| Group base | Adelaide, Australia |
| Focus | Dresses for young women |
| Website | keepsakethelabel.com |
What is Keepsake the Label?
Keepsake the Label is a womenswear brand from Australia, part of the portfolio of Australian Fashion Labels, a company based in Adelaide. It launched in 2011 as a sister label to Grace and Favour within that group.
Products and positioning
Keepsake was introduced for the young womenswear market, targeting women aged around 15 to 25. Its opening collection of 30 pieces consisted mainly of party dresses in luxe fabrics, in colours from brights to neutrals, priced from around 89 to 199 Australian dollars.
- Party and occasion dresses
- Luxe fabrics in bright and neutral colours
- Pricing aimed at a young customer
Distribution
The label sells through its own website and through retailers and online marketplaces such as The Iconic in Australia and New Zealand.
Why it matters
Keepsake is one of several labels in the Australian Fashion Labels stable, a group that builds distinct brands for different customer niches and sells them through both direct and wholesale channels.
Frequently asked questions
Who owns Keepsake the Label?
Keepsake the Label is part of the Australian Fashion Labels portfolio, based in Adelaide.
What does Keepsake the Label sell?
Keepsake the Label sells womenswear, particularly party and occasion dresses for young women.