MINKPINK
House of Quirky · Australia
MINKPINK is an Australian womenswear label founded in Sydney in 2005 by designer Rachel Evans. It makes vintage-inspired dresses, knitwear, tops, denim and swimwear.
| Founded | 2005, Sydney |
|---|---|
| Founder | Rachel Evans |
| Parent company | House of Quirky |
| Price | Mid-range |
| Website | minkpink.com |
What is MINKPINK?
MINKPINK is a womenswear brand from Sydney, Australia, founded in 2005 by designer Rachel Evans. It is run by the parent company House of Quirky, which also owns the label Staple the Label.
Products and positioning
The brand combines vintage-inspired silhouettes with festival and current trend references. It is particularly known for its tops and printed dresses, and it releases frequent seasonal collections at mid-range prices.
- Printed and party dresses
- Knitwear and tops
- Denim
- Resortwear
- Mix-and-match bikini separates and an ongoing swimwear range
Distribution
MINKPINK sells directly to consumers through its own website and through international wholesale stockists, including large online fashion retailers. Its pieces also circulate widely on resale platforms, a sign of the label's reach among younger shoppers.
Why it matters
MINKPINK is one of the Australian labels that built an international following on trend-led, accessible womenswear, and it shows how a group structure such as House of Quirky can manage several youthful fashion brands side by side.
Frequently asked questions
Who founded MINKPINK?
MINKPINK was founded in 2005 by Australian designer Rachel Evans.
Where is MINKPINK from?
MINKPINK is an Australian brand run from Sydney by its parent company House of Quirky.