City Chic
City Chic Collective · Australia
City Chic is an Australian plus-size womenswear brand from Sydney. It sells clothing for women in sizes larger than the standard range, through its own stores and online.
| Origin | 1992, as Miller's Retail |
|---|---|
| Founders | Gary Perlstein and Ian Miller |
| Head office | Alexandria, Sydney, Australia |
| Core category | Plus-size womenswear |
| Stores (January 2024) | About 90 in Australia and New Zealand |
| Website | citychiccollective.com.au |
What is City Chic?
City Chic is an Australian fashion brand specialising in plus-size clothing for women. The business traces back to 1992, when it began as Miller's Retail, founded by Gary Perlstein and Ian Miller. Its head office is in Alexandria, a Sydney suburb in New South Wales.
Products and positioning
City Chic offers clothing for women in sizes larger than the standard six to twelve range, a segment that has grown strongly in recent years.
Distribution
The brand sells through its own retail stores, a global online store and department store concessions, including Myer in Australia and Macy's in the United States. As of January 2024 it had about 90 stores across Australia and New Zealand.
Why it matters
City Chic was long regarded as the strongest brand of its former owner, Specialty Fashion Group, and it is a leading example of a plus-size specialist that expanded internationally from Australia.
Frequently asked questions
Where is City Chic from?
City Chic is an Australian brand with its head office in Alexandria, a suburb of Sydney.
What does City Chic sell?
City Chic sells plus-size women's clothing through its own stores, department store concessions and an online store.