Sheike
Sheike is an Australian womenswear brand founded in 1979 by George Lazaridis. It sells dresses, separates, denim and accessories through its own stores and online.
| Founded | 1979 |
|---|---|
| Founder | George Lazaridis |
| Country | Australia |
| Core category | Womenswear and dresses |
| Website | sheike.com.au |
What is Sheike?
Sheike is an Australian fashion brand for women, founded in 1979 by George Lazaridis. The business trades as SHEIKE & Co Pty Ltd and has built its presence through a network of stores in New South Wales and in major shopping centres across Australia.
Products and positioning
Dresses are at the core of the offer, organised by style, length, fabric and occasion, from cocktail and party looks to wedding guest outfits. The brand releases new arrivals weekly and groups product into curated edits.
- Dresses for formal, cocktail and party occasions
- Tops, trousers, skirts, jumpsuits and co-ord sets
- Denim, including jeans and denim dresses
- Jewellery, bags, shoes, sunglasses and belts
Distribution
Sheike sells through its own stores, many in Westfield and other shopping centres, and through its e-commerce site, which ships within Australia and internationally. The site supports click and collect and buy now, pay later payment options, and the brand runs a loyalty programme called SHEIKE Society.
Why it matters
Sheike is an example of a long-established Australian specialty retailer that has adapted to fast product cycles and omnichannel shopping while keeping a vertically controlled brand and store network.
Frequently asked questions
Where is Sheike from?
Sheike is an Australian womenswear brand founded in 1979.
What does Sheike sell?
Sheike sells women's dresses, separates, denim and accessories through its stores and online.