Cloth & Co.
Australia
Cloth & Co. is an Australian brand making T-shirts, lounge pants and linen scarves with ethical production partners in India and Nepal. It was co-founded by Caroline Poiner and her daughter Daisy.
| Founders | Caroline Poiner and Daisy |
|---|---|
| Production | India and Nepal |
| Core products | T-shirts, lounge pants, linen scarves |
| Focus | Ethical fashion |
What is Cloth & Co.?
Cloth & Co. is a fashion brand founded by Caroline Poiner. Her daughter Daisy co-founded the company, which was launched after Daisy finished her Master's degree.
Products and positioning
The range includes classic crew T-shirts, slub jersey lounge pants and hand-loomed linen scarves, with a linen collection planned for spring and a beach towel also mentioned. The brand emphasises ethical fashion and women's empowerment.
Production
Cloth & Co. works with producer groups in India and Nepal, including an all-women design and manufacturing group in Delhi.
The brand is sold through its own online channels and has also been featured by other Australian businesses, such as Edible Beauty Australia, which interviewed the founder in July 2020 about running her own business and about ethical fashion.
Why it matters
The brand shows how a small mother-and-daughter business can build its offer around ethical production partnerships and simple, wearable basics.
Frequently asked questions
Who founded Cloth & Co.?
Cloth & Co. was founded by Caroline Poiner, with her daughter Daisy as co-founder.
What does Cloth & Co. sell?
It sells crew T-shirts, lounge pants and hand-loomed linen scarves.