Princess Highway
Princess Highway is an Australian womenswear label from Melbourne. It is known for printed dresses, jumpsuits, skirts and knitwear with a retro-inspired, colourful aesthetic.
| Origin | Melbourne, Australia |
|---|---|
| Category | Womenswear |
| Signature | Printed jumpsuits and dresses |
| Channel | Online store |
| Website | princesshighway.com.au |
What is Princess Highway?
Princess Highway is a Melbourne womenswear brand with a playful, retro-leaning design signature. Its collections are built around bold prints and colour.
Products and positioning
The brand's ranges feature printed jumpsuits, skirts and dresses, warm cardigans and knit tops. Seasonal palettes have combined earthy greens and reds with orange, pink and yellow florals. The label sits in the mid-market, offering fashion-led pieces at accessible Australian price points.
- Printed jumpsuits and dresses
- Cardigans and knit tops
- Floral and novelty prints
Distribution
Princess Highway sells through its own online store, which it relaunched with a new collection, and has been part of Melbourne's local fashion retail scene. Its pieces also circulate widely on resale platforms, reflecting lasting demand for the label's prints.
Why it matters
Princess Highway is part of a group of Melbourne labels that built distinctive identities around print and colour, and its strong resale presence shows how recognisable design signatures keep a brand visible beyond first sale.
Frequently asked questions
Where is Princess Highway from?
Princess Highway is an Australian womenswear label from Melbourne.
What is Princess Highway known for?
The brand is known for colourful printed jumpsuits, dresses and skirts alongside cardigans and knit tops.