14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Stevie May

Australia

Stevie May is an Australian womenswear label with a relaxed, easy aesthetic inspired by the Byron Bay landscape. Designed by Cassie Vecchione, it works in raw cottons, brushed silks and wearable prints at an accessible price point.

Facts
CountryAustralia
DesignerCassie Vecchione
StudioRedfern, Sydney
StyleRelaxed womenswear with nature inspired prints
Websitestevie-may.com
Segment
Mid-market
Categories
Womenswear
Sales channels
E-commerceWholesale

What is Stevie May?

Stevie May is an Australian womenswear label designed by Cassie Vecchione. The team has worked from a studio in Redfern, Sydney, while the designer's surroundings in Byron Bay shape much of the label's mood.

Products and positioning

The label is known for a relaxed, easy style with a "girl next door" identity. Its collections emphasise texture and form and are positioned at an affordable price for the category.

  • Seasonal womenswear collections
  • Materials such as raw cottons and brushed silks
  • Wearable prints inspired by the rock walls and cliff faces of the Byron Bay landscape

History

Stevie May presented at Mercedes-Benz Fashion Week Australia in 2015, a show that marked Vecchione's first collection for the label.

Distribution

Stevie May sells through its own online store and through retail stockists.

Why it matters

Stevie May is part of a wave of Australian labels that turned a coastal, relaxed sensibility into an exportable womenswear identity.

Frequently asked questions

Where is Stevie May from?

Stevie May is an Australian womenswear label with a studio in Sydney and strong ties to Byron Bay.

Who designs Stevie May?

Stevie May is designed by Cassie Vecchione.

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