14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Quay Australia

Australia

Quay Australia is an eyewear brand from Melbourne, founded in 2004 by Linda and Allen Hammond. It makes trend-led sunglasses and prescription frames and is known for celebrity collaborations.

Facts
Founded2004
FoundersLinda and Allen Hammond
OriginMelbourne, Australia
US expansion2009
ProductsSunglasses and optical frames
Websitequayaustralia.com
Segment
Mid-market
Categories
Eyewear
Sales channels
E-commerceWholesaleDepartment stores

What is Quay Australia?

Quay is an eyewear brand from Melbourne, Australia, built as a family business by Linda and Allen Hammond, whose son Zak joined in 2009. It began as a sunglasses stall at Australian music festivals.

History

The founders' first venture dates from 1999 and the Quay brand from 2004. Early growth came through an Australian retail chain, and the company expanded into the United States in 2009.

Products and positioning

Quay designs sunglasses and optical frames in cellulose acetate across five main shapes: aviators, squares, cat-eyes, shields and round frames. Lens options include polarised, gradient, solid and mirrored lenses, as well as prescription and blue-light options.

The brand is known for collaborations, including:

  • Jennifer Lopez and Alex Rodriguez
  • Paris Hilton
  • SZA
  • Lizzo

Distribution

Quay sells through its own website and around 2,000 retailers worldwide, including Nordstrom and ASOS, as well as optical practices that carry its prescription collection.

Why it matters

Quay is an example of an Australian accessories brand that grew from festival stalls into an international fashion eyewear business, supported by celebrity partnerships.

Frequently asked questions

Where is Quay from?

Quay is an Australian eyewear brand from Melbourne.

Who founded Quay Australia?

Quay was founded by Linda and Allen Hammond, and their son Zak joined the business in 2009.

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