Pacifico Optical
Pacifico Optical is an Australian eyewear brand from Bondi, Sydney, co-founded by Alain Guglielmino and Nick Guzowski. It designs handcrafted sunglasses positioned as timeless and affordable.
| Co-founders | Alain Guglielmino and Nick Guzowski |
|---|---|
| Base | Bondi, Sydney |
| Category | Sunglasses |
| Website | pacificooptical.com |
What is Pacifico Optical?
Pacifico Optical is a sunglasses brand based in Bondi, Sydney. It was co-founded by Alain Guglielmino and his partner Nick Guzowski, and it is often listed among notable Australian sunglasses labels.
Products and positioning
The founders describe their eyewear as timeless and affordable. The brand makes handcrafted frames in a range of shapes and colourways and has discussed extending into prescription lenses.
- Handcrafted sunglasses
- Seasonal frames and colourways
- Collaboration models
A notable collaboration is the Buckler sunglasses developed with Australian men's lifestyle publication Man of Many, released in amber and shiraz colourways chosen by its co-founders.
Distribution
Pacifico Optical sells primarily through its own website, pacificooptical.com, and has operated a pop-up boutique in Bondi, close to the beach culture that informs the brand.
Why it matters
Pacifico Optical represents the wave of independent Australian eyewear labels that compete on design and value, selling direct to consumers rather than relying on traditional optical retail.
Frequently asked questions
Where is Pacifico Optical from?
Pacifico Optical is an Australian eyewear brand based in Bondi, Sydney.
Who founded Pacifico Optical?
The brand was co-founded by Alain Guglielmino and Nick Guzowski.