July
July is a direct-to-consumer luggage brand founded in Melbourne, Australia, in 2019 by Athan Didaskalou and Richard Li. It sells suitcases, travel bags and accessories with features such as built-in device charging.
| Founded | 2019, Melbourne |
|---|---|
| Founders | Athan Didaskalou, Richard Li |
| Model | Direct to consumer |
| Olympics | Official luggage supplier, Australian Olympic Team |
| Website | july.com |
What is July?
July is a Melbourne-based travel brand that sells luggage directly to consumers at a lower price point than the largest global incumbents. Its founders describe the business as global from day one.
History
Athan Didaskalou, a marketing graduate of RMIT University, and his business partner Richard Li founded July in 2019. The pair are registered inventors and were recognised for the brand's inbuilt device charger. July was named official luggage supplier to the Australian Olympic Team for Paris 2024, providing athletes with a custom suitcase inspired by the 1956 Melbourne Games.
Products and positioning
- Carry-on and checked suitcases, including expandable and trunk styles
- CaseSafe models presented as trackable suitcases
- Backpacks, totes, weekenders, duffles and packing cells
- Monogram personalisation and a lifetime warranty on manufacturing faults
Distribution
July sells mainly through its own websites, including a dedicated US store, and has expanded to New Zealand and into Selfridges in London.
Why it matters
July is part of the wave of digital-native luggage brands that use product features, warranties and direct online sales to compete with established travel goods groups.
Frequently asked questions
Where is July luggage from?
July is an Australian luggage brand based in Melbourne, founded in 2019.
Who founded July luggage?
July was founded by Athan Didaskalou and Richard Li.
