Alex Perry
Alex Perry is an Australian luxury womenswear label founded by designer Alex Perry in Sydney in the early 1990s. It is known for eveningwear, ready-to-wear, bridal gowns and evening accessories.
| Founder | Alex Perry |
|---|---|
| Launched | Early 1990s |
| Salon | The Strand Arcade, Sydney (2002) |
| Bridal line | Alex Perry Brides (2008) |
| Website | alexperry.com.au |
What is Alex Perry?
Alex Perry is a Sydney fashion house named after its designer, who launched the label in the early 1990s. Vogue Australia was the first magazine to feature his jewelled corsets and sheath gowns, and Perry became one of Australia's first celebrity designers.
History
A ready-to-wear collection followed in 1998, defined by boned corsetry, hand ruching and feminine silhouettes. In May 2002 the label opened its Sydney salon in The Strand Arcade. Accessories arrived in 2006, and in 2008 the brand launched Alex Perry Brides, offering gowns that brides could buy off the rack.
Products and positioning
The house operates at the luxury end of the Australian market with three main lines:
- Eveningwear and ready-to-wear
- Bridal gowns
- Accessories, including jewelled handbags, bijoux jewellery and evening shoes
Why it matters
Alex Perry is one of the best-known names in Australian occasion and eveningwear, and an example of a designer brand that broadened from couture-style gowns into ready-to-wear, bridal and accessories under one label.
Frequently asked questions
Who is Alex Perry?
Alex Perry is an Australian fashion designer who launched his eponymous Sydney label in the early 1990s.
Does Alex Perry make wedding dresses?
Yes, the label launched its bridal line, Alex Perry Brides, in 2008.