Johnny Bigg
Retail Apparel Group (The Foschini Group) · Australia
Johnny Bigg is an Australian menswear brand specialising in big and tall clothing and footwear. Launched in 2014 by Retail Apparel Group, it sells casual, smart casual and formal wear in Australia and New Zealand.
| Launched | 2014 |
|---|---|
| Parent | Retail Apparel Group, owned by The Foschini Group |
| Speciality | Big and tall menswear |
| Markets | Australia, New Zealand |
| Website | johnnybigg.com.au |
What is Johnny Bigg?
Johnny Bigg is an Australian men's apparel brand that specialises in plus size clothing and footwear for men with larger and taller body proportions. It was launched in 2014 by Retail Apparel Group (RAG) as the group's fourth retail chain.
Products and positioning
The brand covers casual, smart casual and formal wear, including suits, shirts, trousers and footwear, along with T-shirts, underwear, socks and accessories. Its proposition is summed up in its positioning as clothing fit for all who are big and tall, serving a customer often underserved by mainstream menswear sizing.
- Suits, shirts and trousers
- Casual basics and underwear
- Footwear and accessories in extended sizes
Distribution
Johnny Bigg trades through its own stores and website in Australia and New Zealand. Its parent, Retail Apparel Group, is headquartered in Sydney and is wholly owned by The Foschini Group (TFG), the South African retailer listed on the Johannesburg Stock Exchange, which acquired RAG in 2017.
Why it matters
Johnny Bigg is an example of a specialist chain built around a single fit need rather than a style niche. Within a multi brand retail group, it shows how a dedicated size focused format can address a clearly defined customer segment.
Frequently asked questions
Who owns Johnny Bigg?
Johnny Bigg belongs to Retail Apparel Group, which is wholly owned by South Africa's The Foschini Group.
What does Johnny Bigg sell?
Johnny Bigg sells casual, smart casual and formal menswear and footwear for big and tall men.