Jason Grech
Jason Grech is the Melbourne couture label of Australian designer Jason Grech. It creates handmade bridal and evening gowns in its North Melbourne atelier, offered as couture, made-to-measure and ready-to-wear.
| Designer | Jason Grech |
|---|---|
| Atelier | North Melbourne, Australia |
| Focus | Bridal couture and eveningwear |
| Notable project | IBM Cognitive Couture |
| Website | jasongrech.com |
What is Jason Grech?
Jason Grech is the label of Jason Grech, an Australian couture designer with more than 20 years in the industry and one of the most recognised names in Australian couture. Gowns are made in the brand's North Melbourne atelier, where clients can book showroom appointments.
Products and positioning
The label focuses on handmade gowns finished to couture standards. Bridal clients can choose between three levels of service:
- Couture: one-of-a-kind gowns with multiple fittings over several months
- Made-to-measure: a signature design adapted over around five fittings
- Ready-to-wear bridal in standard sizes
Alongside bridal, the brand offers modern eveningwear and ready-to-wear pieces, with made-to-measure available on request.
Recognition
Jason Grech was the first fashion designer to partner with IBM on its Cognitive Couture collaboration, which used artificial intelligence in the design process. He was also the inaugural inductee to the Kangan Batman Fashion Hall of Fame, of which he is an alumnus, and has presented his work at Malta Fashion Week.
Why it matters
The IBM collaboration made Jason Grech an early example of a couture house experimenting with AI-assisted design, while its atelier model reflects the made-to-order end of Australian bridal and evening fashion.
Frequently asked questions
Who is Jason Grech?
Jason Grech is an Australian couture designer with more than 20 years of experience, known for bridal and evening gowns.
Where is Jason Grech based?
His gowns are made in the label's atelier in North Melbourne, Australia.