Barney Cools
Barney Cools, now trading as B.Cools, is an Australian menswear brand founded on Sydney's Northern Beaches in 2014 by Nat Taubman. It makes relaxed, surf and resort-inspired clothing such as camp-collar shirts, shorts, tees and knitwear.
| Founded | 2014 |
|---|---|
| Founder | Nat Taubman |
| Origin | Northern Beaches, Sydney |
| Current name | B.Cools |
| Style | Poolside, surf and resort |
| Website | b-cools.com |
What is Barney Cools?
Barney Cools is an Australian lifestyle and menswear label that started on Sydney's Northern Beaches in 2014. It now trades as B.Cools. The brand was founded by Nat Taubman, who is also creative director of Zanerobe.
Products and positioning
The brand describes its look as poolside: relaxed clothing with resort, surf and sport influences, faded colours and vintage-style graphics, with nods to skatewear and Y2K. The range includes:
- Woven and camp-collar shirts and overshirts
- Tees and tanks
- Elastic-waist shorts and wide pants
- Fleece, knits, jackets and headwear
The brand has also worked on collaborations, including a partnership with Southern Comfort and a capsule collection themed around animals.
Distribution
Barney Cools sells direct online and through surf and streetwear stockists in Australia, New Zealand, the United States and beyond.
Why it matters
Barney Cools is one of the Australian labels that turned the country's beach culture into an exportable menswear aesthetic, competing internationally in the relaxed resort and surf segment.
Frequently asked questions
Who founded Barney Cools?
Barney Cools was founded in 2014 by Nat Taubman on Sydney's Northern Beaches.
Is Barney Cools the same as B.Cools?
Yes, the brand now trades under the name B.Cools.