Misfit Shapes
Misfit Shapes is a Sydney, Australia surf label that mixes grunge and surfwear aesthetics. It makes streetwear style clothing such as button up shirts alongside art inspired surfboards.
| Base | Sydney, Australia |
|---|---|
| Origins | Surfboard shaping |
| Style | Surf and grunge |
| Website | misfitshapes.com |
What is Misfit Shapes?
Misfit Shapes is an Australian surf brand from Sydney. Alongside art inspired surfboards it makes apparel, positioning its clothing away from the traditional boardshorts and singlets associated with surfwear.
Products and positioning
The label's debut apparel collection, Season 1, released on 15 August, introduced button up shirts and streetwear style pieces with a blend of grunge and surf influences. The campaign was shot in abandoned buildings, reflecting an aim for gritty but polished garments that work as everyday wear.
- Surfboards with an art led approach
- Shirts and streetwear pieces
- Surf culture styling with a grunge influence
Distribution
The clothing is sold through the brand's own website and selected retailers, including European action sports retailer Blue Tomato.
Why it matters
Misfit Shapes is one of a group of Australian surf labels that use surfboard shaping credibility as a base for apparel, moving surfwear closer to streetwear and everyday fashion.
Frequently asked questions
Where is Misfit Shapes from?
Misfit Shapes is a surf brand from Sydney, Australia.
What does Misfit Shapes sell?
Misfit Shapes sells art inspired surfboards and surf and streetwear clothing such as button up shirts.