Thrills
Thrills is an Australian lifestyle and streetwear brand from Byron Bay, New South Wales, founded in 2011. It makes vintage-inspired clothing for men and women and sells through its own stores and website.
| Founded | 2011 |
|---|---|
| Origin | Byron Bay, New South Wales |
| Country of origin | Australia |
| Bondi flagship | Opened April 2022 |
| Website | thrills.co |
What is Thrills?
Thrills is a subculture-driven lifestyle and fashion brand from Byron Bay, New South Wales. It was founded in 2011 and makes vintage-inspired fashion and streetwear for men and women, with a sustainable future front of mind.
Products and positioning
The range includes tees, tops, hoodies and jumpers, jeans, shorts, dresses, pants, swimwear, jackets, boardshorts and matching sets. Accessories include hats, bags, socks and sunglasses. Listed prices run from roughly 50 to 140 Australian dollars.
Distribution
Thrills sells online and through a growing store network. In 2022 it opened a flagship on Campbell Parade in Bondi, its seventh Australian flagship, and a store at Pacific Fair on the Gold Coast. Its website now lists stores in Byron Bay, Pacific Fair, Chermside, Sunshine Plaza, Harbour Town, Warringah Mall, Shellharbour, Miranda, Charlestown and Greenhill. Its retail manager has said physical stores are the brand's biggest revenue driver.
Why it matters
Thrills has grown from a regional surf-town label into a multi-store national brand, which makes it a useful example of own-store retail in Australian youth fashion.
Frequently asked questions
Where is Thrills from?
Thrills is an Australian brand from Byron Bay, New South Wales.
What does Thrills sell?
Thrills sells vintage-inspired men's and women's clothing, including tees, hoodies, jeans, dresses, swimwear and accessories.