St Goliath
St Goliath is an Australian menswear label started in 2003 by three friends in a garage. It makes casual clothing with subtle graphics and a minimal, easy to wear look.
| Founded | 2003 |
|---|---|
| Country | Australia |
| Category | Menswear |
| Head designer | Paul Cooper |
| Website | stgoliath.com |
What is St Goliath?
St Goliath is a menswear label from Australia, started in 2003 by three Australian men working out of a garage. It makes casual menswear such as shirts and tops.
Products and positioning
The brand's style is built on subtle graphics, minimalism and an easy to wear colour palette, aiming for outfits that look put together without fuss. Head designer Paul Cooper draws inspiration from music, travel and people watching.
St Goliath emphasises good materials while avoiding inflated prices, placing it in the accessible part of the Australian casualwear and streetwear market.
Distribution
Alongside its own website, the label is sold through Australian online retailer THE ICONIC, which carries a dedicated St Goliath menswear range.
Why it matters
St Goliath is one of a group of independent Australian menswear labels that grew from small beginnings into nationally distributed brands, competing on understated design and value rather than heavy logos.
Frequently asked questions
Where is St Goliath from?
St Goliath is an Australian menswear label, started in 2003.
What does St Goliath sell?
St Goliath sells casual menswear such as shirts and tops with subtle graphics and a minimal look.