Dangerfield
Dangerfield is an Australian alternative fashion label founded in Melbourne in 1986. It is known for statement dresses, graphic apparel and distinctive prints inspired by youth culture, music and vintage style.
| Founded | 1986 |
|---|---|
| Origin | Melbourne, Australia |
| Style | Alternative fashion, bold prints |
| Products | Dresses, graphic apparel, accessories |
| Website | shop.dangerfield.com.au |
What is Dangerfield?
Dangerfield is an alternative fashion label from Melbourne, Australia, founded in 1986. It is widely regarded as one of the country's most recognisable alternative fashion brands, with a following built on individuality rather than seasonal trends.
Products and positioning
The label's look is eclectic and playful, built around individuality and self-expression. Its design language draws on several influences:
- Youth culture and street style
- Vintage fashion
- Music scenes and subcultures
The range covers statement dresses, graphic apparel, accessories and everyday essentials, with distinctive prints as a recurring signature.
Distribution
Dangerfield sells through its own stores, such as its shop on Rundle Street in Adelaide's East End, and through its online store.
Why it matters
With roots in the mid-1980s, Dangerfield is one of the longer-running independent-minded labels on the Australian high street. It shows how a brand can sustain an alternative, print-led identity over decades while selling through its own shops and online.
Frequently asked questions
Where is Dangerfield from?
Dangerfield is an Australian label founded in Melbourne in 1986.
What style is Dangerfield known for?
It is known for alternative fashion with playful designs, statement dresses and distinctive prints inspired by youth culture, music and vintage.