Ministry of Style
Ministry of Style is a Sydney based Australian womenswear label known for bohemian luxe dresses, now trading as MOS The Label. It makes midi, maxi and mini dresses with details such as lace and embroidery.
| Base | Sydney, Australia |
|---|---|
| Current name | MOS The Label |
| Style | Bohemian luxe |
| Core product | Dresses |
| Website | mosthelabel.com |
What is Ministry of Style?
Ministry of Style is a Sydney based designer label focused on womenswear, and particularly dresses. The brand now trades as MOS The Label, and its former web address redirects to the MOS The Label site.
Products and positioning
The label's look is described as bohemian luxe, combining a relaxed bohemian spirit with luxurious details such as lace and embroidery. The range is designed to suit women of various shapes and sizes.
- Midi, maxi and mini dresses
- Occasion and day dresses
- Lace and embroidered details
The label is reported to focus on sustainable materials and ethical manufacturing.
Distribution
The label sells through its own website and through online channels including the Australian marketplace THE ICONIC and the rental platform GlamCorner.
Why it matters
Ministry of Style is typical of the Australian dress labels that have built their following online, using marketplaces and rental platforms alongside their own e-commerce to reach customers.
Frequently asked questions
Where is Ministry of Style from?
Ministry of Style is a Sydney based Australian designer label.
What does Ministry of Style sell?
It sells womenswear, mainly midi, maxi and mini dresses in a bohemian luxe style, now under the name MOS The Label.