Academy Brand
Academy Brand is an Australian menswear label founded in Sydney in 2007 by Anthony Pitt. It makes casual, well-made clothing such as shirts, shorts, tees and knitwear at accessible prices.
| Founded | 2007 |
|---|---|
| Founder | Anthony Pitt |
| Based in | Sydney, Australia |
| Focus | Casual menswear |
| Junior line | Rookie by The Academy Brand |
| Website | academybrand.com |
What is Academy Brand?
Academy Brand, also known as The Academy Brand, is a Sydney menswear label founded in 2007 by Anthony Pitt. It was created to offer affordable menswear that does not compromise on quality or style.
History
Pitt started the brand to fill a gap in the Australian market and grew it from a small start-up. Its first stores opened in Sydney neighbourhoods such as Newtown, Bondi and Paddington, and the brand later expanded into Westfield Bondi and Warringah Mall.
Products and positioning
The collections focus on easy-to-wear casual menswear:
- Shirts, tees and knitwear
- Shorts, pants and swimwear
- Outerwear
- A junior line, Rookie by The Academy Brand
Distribution
Academy Brand sells through its own stores, including Bondi Beach and Newtown, and through an extensive online store. It has also run a national concept store campaign with the department store David Jones.
Why it matters
Academy Brand is an example of a founder-led Australian menswear label that grew from neighbourhood stores into shopping centres and department stores by focusing on value and dependable casual staples.
Frequently asked questions
Who founded Academy Brand?
Academy Brand was founded in Sydney in 2007 by Anthony Pitt.
What does Academy Brand sell?
It sells casual menswear such as shirts, shorts, tees, pants, swimwear, knitwear and outerwear.