Bobux
New Zealand
Bobux is a New Zealand maker of soft shoes for babies and infants. It began when Chris Bennett designed the first pair for his nine-month-old daughter.
| Origin | Auckland, New Zealand |
|---|---|
| Founder | Chris Bennett, with Colleen Bennett |
| Products | Soft shoes for babies and infants |
| First sold at | Victoria Park craft market, Auckland |
What is Bobux?
Bobux is a footwear brand from New Zealand that makes soft shoes for babies and infants, in dozens of designs including soft-soled shoes with an elastic ankle.
History
Te Ara, the Encyclopedia of New Zealand, records that Chris Bennett designed the first shoes for his nine-month-old daughter. He and his wife, Colleen, began selling them at a stall at the Victoria Park craft market in Auckland, then moved production into their garage. In the early 2000s Bobux was manufacturing in Auckland.
Products and positioning
The brand focuses on soft shoes for babies and infants, with the elastic ankle design as a recurring feature.
Why it matters
Bobux is a well-known example of a New Zealand consumer brand that grew from a market stall into an export business, and it remains a reference point for infant footwear in the category.
Frequently asked questions
Where is Bobux from?
Bobux is from New Zealand, where it started in Auckland.
What does Bobux sell?
Bobux sells soft shoes for babies and infants, including soft-soled designs with an elastic ankle.