Mi Piaci
Mi Piaci is a New Zealand women's footwear brand designed by an in-house team in Auckland. It makes heels, sandals, boots, flats, loafers and sneakers, along with bags and accessories.
| Origin | New Zealand |
|---|---|
| Design | In-house team in Auckland |
| Head of design | Louise Anselmi |
| Focus | Premium women's footwear |
| Website | mipiaci.com.au |
What is Mi Piaci?
Mi Piaci is a premium women's footwear label from New Zealand that describes itself as the home of premium footwear design. Its shoes have been designed by women, for women for more than 20 years, and the brand also refers to its Italian heritage.
Products and positioning
Collections are created mainly by an in-house design team in Auckland, led by director and head of design Louise Anselmi. The range covers:
- Heels and sandals
- Boots
- Flats and loafers
- Sneakers
- Bags, socks, shoe care and accessories
The brand positions its footwear as timeless and quietly confident rather than trend-driven.
Production
Mi Piaci works with an in-house factory in China employing more than 20 makers, supplemented by smaller artisan suppliers in Portugal, Spain and Italy.
Distribution
Mi Piaci sells through its own physical stores and online shops in New Zealand and Australia.
Why it matters
Mi Piaci is an example of an Australasian footwear brand that keeps design in-house while combining a dedicated factory with European specialist makers, giving it control over both product and sourcing.
Frequently asked questions
Where is Mi Piaci from?
Mi Piaci is a New Zealand footwear brand whose shoes are designed mainly by an in-house team in Auckland.
Where are Mi Piaci shoes made?
Mi Piaci uses its own factory in China as well as smaller artisan suppliers in Portugal, Spain and Italy.