Felmini
Felmini is a Portuguese footwear brand founded in 1973 by Joaquim Moreira. It is known for women's shoes in high-quality leather with a casual, young look.
| Origin | Portugal |
|---|---|
| Founded | 1973 |
| Founder | Joaquim Moreira |
| Presence | About 35 countries |
| Main export market | Italy |
| Website | felmini.com |
What is Felmini?
Felmini is a footwear brand from Portugal. Its name draws on Felgueiras, a town in the north of the country.
History
The company was founded in October 1973 by Joaquim Moreira, with about 20 employees making children's footwear for the national market. Around two years later it entered women's footwear, starting with high-top boots. Roughly 20 years before 2023 it began investing in retail, producing and selling only Felmini private-label products.
Products and positioning
Felmini is best known for women's shoes with modern, original designs, high-quality leather and a casual, young look.
Distribution
The brand is present in about 35 countries, with around 1,500 points of sale in markets including Italy, France, Germany and Spain. Italy is its main export market, and it is also sold on 12 online platforms.
Why it matters
Felmini shows how a Portuguese shoe maker has adapted to the decline of traditional retail by expanding its online presence.
Frequently asked questions
Where is Felmini from?
Felmini is from Portugal, and its name draws on the northern town of Felgueiras.
Who founded Felmini?
Felmini was founded in 1973 by Joaquim Moreira, initially to make children's footwear.